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Data Strategy: The Key to Successful Digital Transformation Projects

Data Strategy: The Key to Successful Digital Transformation Projects

Increase your odds for a sustainable digital transformation project. Learn factors of a proactive and intelligent data strategy.

$47.20 - $69
Do you have an AICPA membership? Log in to apply your member discount.




Jun 25, 2021

NASBA Field of Study

Information Technology



CPE Credits



Bob Green, Dave Stark


3 months

Product Number


 Part of Webcast Pass
 Business & partner 
Product Details

Data strategy can lead to success of your digital transformation

Developing a data strategy and creating a proper system implementation plan will increase your chance of success and sustainability.

In this webcast, you will learn:

  • How to develop a project-specific data strategy
  • The importance of understanding the information a business owns, processes, control and needs — in the present and future
  • How to incorporate elements of the data strategy, including the more challenging, time-consuming tasks of data cleansing, relevance assessments and migration cut-over planning
  • Frequent, yet avoidable, reasons for failure

This is a rebroadcast from a session at the 2020 AICPA & CIMA Corporate Finance and Controllers Conference.

Key Topics

  • Data quality concepts
  • Data strategies for sustainable digital transformation projects
  • Characteristics of successful digital transformation projects

Learning Outcomes

  • Identify the importance of a data strategy as it relates to a digital transformation project
  • Distinguish the value of incorporating a Data Strategy into the overall plan for a digital transformation project
  • Analyze the considerations important to a data strategy and their impact on project-specific and organization-wide data quality
  • Apply some best practices around project-specific data quality and migration activities

Who Will Benefit

  • Project managers
  • Data scientists
  • IT professionals
  • Management accountants
  • Accountants
  • Finance professionals
Credit Info
CPE Credits
NASBA Field of Study
Information Technology
Working knowledge of digital transformation projects and enterprise data
This is a live event. You will have access on the date/time of broadcast and the archive for 3 months after the broadcast date.
50 mins
Do you have an AICPA membership? Log in to apply your member discount.
AICPA Members
CGMA Designation Holders

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

Start order

6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at

Contact us
Bob Green
Bob Green is Lead Partner for SingerLewak's "SL Business Informatics" advisory practice. Bob both a CPA and former CFO; he combines business, consultative and Technology skills in the role of strategic technology adviser to CFO's, CIO's, and CEO's of growing businesses. He and his team guide clients through complex digital transformation initiatives - from beginning to successful completion - leveraging his and the team's vast business and technology experience to govern and manage these initiatives. He is an active presenter and moderator for educational web seminars sponsored by the AICPA/CGMA on the topics of IT Trends, FP&A, Change Management, ERP and Digital Transformation - geared towards the CFO and corporate financial executives. Bob is also a frequent speaker at events and webcasts sponsored by the AICPA, CalCPA, Financial Executives International, Oracle and Microsoft, and has authored many articles, including those appearing in California CPA, Accounting Technology and FEI's Financial Executive.
Dave Stark
Dave Stark is a Practice Lead within SingerLewak's “SL Business Informatics” advisory practice. An accomplished finance and technology professional, Dave advises emerging enterprises and implements solutions that improve performance analytics, management reporting, and planning. By strategically combining data, business processes and technology his objective is to help clients improve profitability and sustain competitive advantage. Dave has substantial career experience in financial management in firms ranging from early stage to Fortune 500 companies, in roles that have included FP&A Manager and CFO. He has been speaker at several conferences and to business professional groups, such as Financial Executives International (FEI), AFP's FinNext, the UC Berkeley-Fisher Center Summit for Business Analytics, and at Hyperion and Oracle user conferences.

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services.The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests please contact and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

Cancellation Policy
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Data Strategy: The Key to Successful Digital Transformation Projects
Jun 25, 2021
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Jun 25, 2021
3pm3:50pm GMT
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