Proving your worth: understanding business value enhancement

There are many factors the C-suite must consider when it’s time to sell the business. While profitability and growth potential will always be key drivers for maximizing value, there are other factors that sellers should focus on to receive top dollar. Because the ultimate price is the product of two important criteria—the level of sustainable cash flows and the risk-adjusted expected rate of return—sellers should think about maximizing cash flows while minimizing their risk. Sellers often use EBITDA as a