As the inimitable Yogi Berra reportedly cautioned once: “If you don’t know where you’re going, you might not get there.” As business appraisers, we do well to heed the great Yogi’s advice. It would be depressing to realize that – at the end of many hours of research, analysis, and report writing – one has prepared a valuation answering a question that no one has asked. Fortunately, the standard of value and its not-so-distant kin, the level of value, can